Artwork Explained – TheBrandingSite.com

Choose the best technique to produce the perfect results

Screen Print

Screen printing is a printing technique where a mesh is used to transfer ink (or dye) onto a substrate, except in areas made impermeable to the ink by a blocking stencil.

Litho Print

This method used mainly to print onto paper or card. The required image is etched onto a metal plate, then transferred to a rubber roller, which then applies the print to the item.

Digital Printing

Using cyan, magenta, yellow & black (CMYK) to produce four colour images and is great for photos and more detailed logos. It can be produced either via a transfer or direct to the product.

Embossing

Embossing is the practice of creating a raised design or text on the surface of your card, paper or other materials, giving the finished design a 3D effect.

Debossing

Debossing is a technique that leaves an impression of the logo on an item. A heated, metal plate is applied to the surface of the item and when removed it leaves behind a recessed imprint.

Spot UV

Also know as Spot Varnish, this high gloss print that can be used as a stand alone or over a colour print, to highlight certain areas.

Pad (Tampo) Printing

Also called tampography or tampo printing, is a printing process where a silicon pad takes a 2D image from a printing plate and transfers it to a 3D object.

Engraving

Is a very intricate process which involves carving the logo into the item, producing a permanent form of branding.

Embroidery

Embroidery is a decorative branding option that uses needle and thread to stich a logo on to a garment. It is a durable branding option that is ideal for text or simpler logos.